Makkah Bus Operational Advisory
Project Overview
The Royal Commission for Makkah City, the authority responsible for overseeing the city’s public bus network, engaged Crescar alongside another consultancy firm to manage and improve the operational performance of its outsourced bus operations, delivered by a private sector provider. The aim was to elevate service delivery, optimise route planning, and strengthen oversight through data-driven decision-making and effective governance.
Scope of Work
Supporting a broad range of operational and strategic activities, our teams worked on the following:
Design and optimisation of bus network
Data analysis
of transport technology
Performance analysis of operational data
Structured management reporting
Optimisation of organisational structure
Our approach
Crescar applied a structured, insight-led methodology throughout the 15-month engagement.
Our transport planning experts worked to continually optimise network routes and improve service coverage and efficiency. At the same time, we introduced improved reporting mechanisms and governance structures to ensure operational transparency and accountability. Throughout the programme, we aligned our efforts with the strategic objectives of the Royal Commission to ensure long-term sustainability and service excellence.
The results
Over the course of the programme, Crescar delivered a range of tangible improvements that significantly strengthened the operation of Makkah’s public bus network. This included the introduction of route and network efficiencies to improve service reliability and reduce operational complexity. Enhanced data collection and analytical tools provided the client with greater visibility into performance trends and helped identify targeted areas for improvement.
Overall, Crescar’s contributions played a critical role in enhancing the quality and efficiency of public transport services in the city of Makkah.
Contact Us
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Phone
+971 4 568 6377
Email
contact@crescar.com
