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Why Choose Crescar

A collaborative asset to your success

We don’t just advise – we deliver.

With a track record of success across diverse industries and markets, our expertise turns challenges into opportunities. Whether it’s navigating market entry, driving strategic growth, or managing complex operations, we provide solutions that make a tangible difference.

What sets us apart?

Proven experience
With a global presence, we’ve helped businesses expand, optimise operations, and achieve lasting success through strategic insight and execution.
Insider insight, real results
Our team and extensive global network bring decades of hands-on experience, offering precise, discreet, and results-driven guidance tailored to your business needs.
Flexible, client-centric solutions
We blend industry expertise with real-world application, delivering bespoke strategies that drive measurable impact, designed around your objectives.

Meet the team

RUSSELL WATMORE DIRECTOR – BUSINESS OPERATIONS & SALES PERFORMANCE

Founding partner at Crescar, Russell brings over 20 years of experience leading projects over £10m in value across transport, aviation, and defence, with expertise across logistics, finance, telecoms, and business transformation.

MUHAMMAD KHAN KSA COUNTRY MANAGER AND PROJECT FINANCE MANAGER

Muhammad is a corporate finance and consultancy expert with a proven record in delivering finance projects, building strategic business cases, and driving performance through detailed analysis and cross-functional collaboration.

MARK KIPLING DIRECTOR – PROJECT STRATEGY & DIRECTION

Mark is a seasoned Public Transport Director with over 20 years’ experience in leading contract wins, change programmes, and complex operations. His strengths include negotiation, relationship building, and strategic development.
NEIL MICKLETHWAITE DIRECTOR – STRATEGIC DEVELOPMENT

With a proactive, problem-solving approach, Neil has extensive experience managing multinational teams across multiple sites. He excels in interpersonal communication, stakeholder management, and navigating regulatory environments, particularly within government sectors.
SHANE WEBSTER DIRECTOR – PMO & RESOURCING

Shane is a senior bid professional with proven success in the UK and Middle East. Specialising in transport, aviation, and facilities, Shane excels in developing bespoke solutions to propel business growth.

JOANNE BURNELL BUSINESS & PROJECT COORDINATION MANAGER

Joanne is an esteemed business and operations management professional with over 20 years’ experience across the transportation and outsourced services sectors in the Middle East and UK.

MARK ATKINSON TRANSPORT OPERATIONS CONSULTANT

With 20 years’ experience across the UK and Middle East, Mark excels in stakeholder management, operational marketing, and commercial negotiation, building successful partnerships with organisations such as TfL, BAA, and regional transport authorities.
SALMAN AQEEL ACCOUNTING SPECIALIST

Salman is an experienced finance professional and Associate Chartered Certified Accountant, specialising in reporting, auditing, and management accounting, upholding the highest financial standards and ensuring stakeholder trust.
JACINTA ALEXANDER BID MANAGER

Jacinta has expertise across the entire bid lifecycle for local and global clients. Working collaboratively to create persuasive bids, develop strategies, and lead internal knowledge-sharing workshops, ensuring quality and consistency in bid content.
NIKHIL ANAND FINANCE SPECIALIST

Nikhil is a finance executive with over 15 years of experience in bidding, project appraisal, corporate finance, and mergers and acquisitions. His financial insights and analytical skills drive strategic decision-making for business growth.
RUTH DUBE BID MANAGER

Ruth is a skilled Bid Manager with extensive experience in transport, excelling in tendering, team management, stakeholder relations, resource management, and identifying opportunities to enhance project value and deliverability.

HANSON HENRY OPERATIONS AND BID SUPPORT MANAGER

Hanson specialises in network data management, route planning, driver allocation, and scheduling system development. He optimises operations for efficiency and cost reduction, ensuring streamlined processes and enhanced effectiveness.
MARINA ARGIROVA BID WRITER

Marina is a skilled Bid Writer, crafting compelling tenders for SMEs across sectors. With varied industry experience, she combines project management, research, and copywriting to win contracts and build lasting client relationships.

MILES EVANS BID COORDINATOR

Miles is a detail-driven Bid Coordinator with strong bid experience in EMEA Commissioning. Skilled in stakeholder engagement, quality control, and financial accuracy, he ensures smooth delivery and successful bid outcomes.

HANNAH HOGAN PROJECT COORDINATOR

Hannah is a versatile project coordinator with expertise in cost management and quantity surveying alongside project and programme management. She supports project leadership in meeting key milestones and fosters strong team collaboration.

Accreditations

Crescar is committed to maintaining the highest standards of quality and professionalism in all our operations. We work to ISO standards globally, with accreditation for these standards in the UAE. This commitment ensures that our processes and services adhere to internationally recognised best practices, reflecting our dedication to continuous improvement and delivering exceptional results for our clients.

Crescar, established in 2020, is a consulting and project management firm that offers project delivery assistance and strategic advisory services.

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