Market Entry
Understand. Analyse. Deliver – The Crescar approach to expanding business opportunities.
Project Overview
At Crescar, we understand that successful market entry into a new country requires the perfect blend of strategy, expert insight, and well-timed execution.
In this project, we partnered with a leading ground transport coordination company to support their expansion into the Middle Eastern market. By combining global insights with local expertise, we delivered a comprehensive report using a structured, results-driven approach, identifying new opportunities for sustainable growth.
Scope of Work
Market demography,
geography and
political analysis
Quantification
of
opportunities
Culture,
legalities and
logistics review
Detailed
competitor
analysis
Identifying the
client value
proposition
Our approach
From the outset, we recognised that our report would serve as a foundational tool to test and validate the viability of our client’s expansion into the Middle Eastern market, specifically the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE).
Our first priority was to assess whether the region was an appropriate fit for our client’s services. We examined the landscape of opportunities across key sectors such as aviation, hospitality, and ground transport. This included airports, airlines, hotels, and connecting industries such as taxis, buses, and private transport providers.
With this strategic lens, we conducted a deep dive into the business culture of the region. We explored how services are sold, how client relationships are built, and what operational models are most effective, whether through local presence, joint ventures, or remote delivery. Our analysis included logistical considerations such as legal entity formation, employment of local talent, and the bidding process for public and private sector contracts.
Cultural alignment was another critical part of our assessment. We identified potential red flags, such as product or service offerings that may not align with local norms or regulations, thereby ensuring that all recommendations were culturally and commercially complementary.
Demographic analysis also played a key role. We examined population trends, youth demographics, and urban growth patterns to understand long-term demand. For example, Dubai emerged as a natural fit for leisure, lifestyle, and tourism-related services, while KSA presented opportunities in large-scale infrastructure and transport development.
Ultimately, our report provided a comprehensive, insight-led roadmap that balanced opportunity with risk, enabling our client to make informed decisions about where, how, and when to enter the market.
The Results
Following the presentation of our report, the client was able to develop a well-rounded and evidence-based review of the market opportunities, which was subsequently presented to their board for strategic consideration.
The detailed analysis and opportunity mapping successfully fulfilled its purpose – laying a strong foundation for further exploration into specific regions and sector-focused initiatives.
As a trusted advisory and project consultancy, Crescar remains well-positioned to support the next phase of this journey, including bid development and project delivery across the region. Our end-to-end capabilities ensure clients receive strategic insight and operational excellence at every stage of market entry and growth.
Contact Us
Empower your business growth with our expert solutions. Contact us today.
Phone
+971 4 568 6377
Email
contact@crescar.com
