Digitisation at Crescar
Digitisation at Crescar with Hanson Henry
As Crescar’s proposition continues to develop across global territories, as we respond to the environment, so too do the roles within the business. In recent years, digitisation has become an increasingly central part of what we offer clients.
We see digitisation as the nexus point of how modern businesses manage operations, connect information and make critical decisions to support long-term growth. At Crescar, we’re rapidly developing prosperous partnerships with technology businesses with similar values to us, whose solutions enable that growth – improving our clients’ operations, systems and decision-making confidence.
Managing the growth and implementation of the Digitisation service is Hanson Henry. As the Business Development and Product Lead for Gulf and Asia, Hanson is leading the sourcing and implementation of digitisation in businesses across the region.
How the role works in practice
Hanson works with clients to find the right digital solutions for their operational needs. He approaches this from two directions.
The first is proactive. Hanson regularly attends industry events, meets founders and speaks directly with developers to understand what technologies are emerging and where the market is heading. Those conversations are not just about the technology itself; they are also about the operational requirement and product fit. Does this solve a problem Crescar’s clients are already facing? Is there a case for Crescar becoming a partner or an authorised reseller, bringing a proven solution directly to the markets we know well?
The second is client-led. When a client identifies a challenge that requires a progressive digital solution to an operational challenge or opportunity, Hanson researches the market to find the right product, works with the client through implementation, and simultaneously explores whether a formal reseller relationship with the provider would be viable. The goal in both cases is the same: to ensure clients are not just pointed towards the right enabling and growth technology but supported through the entire end-to-end process.
Outcome before technology
What underpins Hanson’s approach is a belief that technology should follow operational understanding, not precede it. The first question is never “what software can we provide?” It is “how does this operation need to work, and what outcome does the client actually need?”
These questions matter, as digitising an inefficient process does not make it more efficient; it just makes it a faster version of the same problem. Hanson’s role is to understand the business first: its pain points, its dependencies, and what meaningful improvement looks like in practice, and the right technology comes from that understanding, not the other way around.
Building the partnerships
To date, Hanson has established authorised reseller partnerships on behalf of Crescar including with CheckedSafe, an award-winning digital compliance platform, and with Zeliot, a specialist in real-time data streaming infrastructure.
Both were identified through the approach described above. Both are now part of what Crescar can specify directly for clients, backed by on-the-ground support across the regions in which we operate.
As Crescar continues to grow its technology portfolio, this model – finding the right solution, building the right relationship, and supporting delivery from the inside – is how we intend to keep doing it, to ensure our clients and Crescar itself is at the forefront to support better outcomes for the end customer
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+971 4 568 6377
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