By stepping into the shoes of everyday passengers, the team were able to observe how the network operates across different modes of transport and what the end-to-end customer journey feels like. These insights directly shape the way we develop bids, frame operational recommendations, and advise our clients. By going beyond online research and desk-based theory, we’re able to draw on lived experience that strengthens both our advice and our delivery.

Shane Webster, Director of PMO and resourcing at Crescar, commented: “As consultants, it’s vital that we don’t just understand the technical and operational side of projects, but also the lived experience of the people using them. Seeing the Bee Network through the eyes of the customer adds real value to the way we support our clients and ensures our recommendations are always grounded in reality.”

You can read more about Crescar’s involvement in the Manchester Bus Franchising project in our case studies.